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Corporate Services 

Etiquette in Luxury Business

 

Today’s luxury clients are more discerning than ever. They come from all walks of life. From someone saving for their first luxury purchase, to a guest meeting a brand ambassador in London, sipping espresso in Milan with their advisor, or visiting a flagship boutique in Toronto. 

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One thing will always remain constant:

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They will remember how they were made to feel. 

 

And in the world of high-value transactions, that memory is everything. It becomes instantly associated with the product or brand itself. 

Exceptional client care requires more than charm; it demands cultural fluency. Whether greeting a guest from Shanghai, Ghana, Dubai, or Paris, understanding the nuances of personal space, eye contact, vocal tone, and gesture can mean the difference between a one-time interaction and a lifetime client. 

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At Minelle Mir Etiquette, our instruction is rooted in real-world sophistication, tailored for beauty, hospitality, and luxury teams who understand that etiquette is not about rules, it’s about relationships. 

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Core Services

 

Whether refining first impressions, enhancing team confidence or preparing for high- profile international engagements, our sessions are grounded in timeless etiquette. These are skills that last a lifetime and can serve you far beyond the boardroom. 

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All corporate sessions will be tailored to reflect your brand voice, cultural demographic, and logistical needs.

 

Below are examples of sessions that can be incorporated into your bespoke training:

 

 

 

Professional Presence & First Impressions

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  • Corporate dress codes, grooming, posture and silent language

  • Greeting rituals: handshakes, introductions, and forms of address

  • The art of entering a room with confidence and elegance 

 

 

Business Dining & Event Etiquette

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  • How to seamlessly represent your brand while breaking bread

  • Hosting or attending business lunches with ease

  • Dining etiquette across formal, informal, and multicultural settings

  • RSVP protocol, menu navigation, and seating arrangements 

  • Elegant conversation starters, appropriate topics and graceful exits

  • Tableware may be required for in-office simulation training

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Luxury Retail & Beauty Brand Experiences

 

  • Mini etiquette coaching sessions for client events and activations 

  • Creating immersive, high-touch brand moments through elegance

  • Supporting luxury sales through poise and refined hosting 

  • Conversational polish and client trust in boutique settings 

  • Cultural awareness in client interaction 

  • Service refinement and elevated presence 

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Voice, Tone & Sophisticated Speech

 

  • Using tone, pace and vocal presence to convey clarity and confidence 

  • Reducing filler words and sharpening articulation 

  • Developing elegant vocabulary without sounding rehearsed

  • Sounding approachable, assured and polished in any interaction 

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Networking & Social Intelligence 

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  • How to approach others, and be approachable at company events

  • Engaging in meaningful small talk with purpose and polish 

  • Knowing when (and how) to exit a conversation gracefully

  • Building rapport in client-facing moments without overstepping 

 

 

Cross Cultural & International Protocol

 

  • Awareness of global customs and social expectations 

  • International business etiquette for meetings and gift-giving 

  • Navigating hierarchy, hospitality, and rank 

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Digital Decorum & Email/ Text Etiquette

 

  • Writing with clarity and warmth in professional correspondence 

  • Email tone, structure, and follow up finesse

  • Etiquette for video conferencing, scheduling, and online presence

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Quarterly Refinement Sessions

 

  • Etiquette refreshers 

  • Hosting

  • Dining

  • Afternoon tea

  • Vocal presence 

  • Networking grace

  • Refining how client-facing teams communicate, carry themselves, and embody the brand experience

  • Ideal for internal events, new hires, or luxury team touch-ups

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Training is tailored to each brand or team. Half-day, full-day and immersive options available

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Let’s Connect

 

Interested in a bespoke session for your team? Whether you’re preparing for an international event, launching a new boutique, or simply seeking to elevate your team’s polish, we would be delighted to collaborate with you.

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For inquiries or to request a consultation, please contact:

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inquiries@minellemiretiquette.com

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What we offer is not just etiquette. 

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It is brand preservation. 

It is client retention. 

It is the elevation of human interaction to match the price tag on your product. 

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